In 2003, Latinos became the largest minority group in the United States and, according to the U.S. Census Bureau, they will represent close to twenty five percent of the population by 2050. Latinos currently have the highest rate of employment of any U.S. minority, and in five years their role in the American labor force will be even more prominent. Latino Culture: A Dynamic Force in the Changing American Workplace is the first book to fully explore the nuances of Latino culture in the workplace. Written by Francia Baez and Nilda Chong—one of the eighty "Elite Latinas" named by Hispanic Business magazine—Latino Culture is for mainstream managers, supervisors and employees who work with Latinos.

First-generation Latinas and successful professionals, Chong and Baez bring a profound understanding of the experience of working with Latinos as well as working as Latinos in the United States. Chong and Baez provide valuable insights into key aspects of their culture, such as Latino values, communication styles, gender issues in the workplace, relationship styles and generational differences. Colorful vignettes, real life stories and cultural pointers reveal the diversity of Latino culture, illuminating the differences in values, education, origin and many other factors. Latino Culture celebrates an extremely diverse and important population in the United States today.